Solo discipline.
No account managers, no project managers, no layers. The person you talked to in discovery is the person building your site. Information doesn't get lost in handoffs because there are no handoffs.
How I work
Six phases. Eight weeks for most projects.
Built for solo economics — every step is documented, every handoff is clean, and you always know what's happening this week.
Discovery
One 45-minute call. One questionnaire you complete before the call. Together we decide three things: what the site needs to do, who it's for, and how we'll know it worked.
What you'll get
- The discovery questionnaire
- A written summary of what we agreed
- A locked scope document
- A signed contract with milestones
What I need from you
- 45 minutes on a call
- 30 minutes to complete the questionnaire
- Access to any existing analytics, brand assets, and content
Design
I design in Figma at full fidelity, mobile-first. You see everything — the hero, every page, every state, every interaction — before a single line of code.
What you'll get
- Full Figma mockups for every page
- Mobile and desktop versions of every layout
- A written rationale for major design decisions
- Two rounds of revisions (three on Business tier and above)
What I need from you
- Feedback within 3 business days of each mockup
- Specific, not vague, revision notes (I'll show you how)
Development
Design gets translated into code. I build on a staging environment you can access any time.
What you'll get
- A live staging URL, updated daily
- Weekly progress summary emails
- Access to see work as it's built
Technical standards
- Mobile-first, responsive across all device sizes
- Core Web Vitals: LCP under 1.5s, INP under 200ms, CLS under 0.1
- WCAG AA accessibility as baseline
- Security hardening on WordPress builds
- Schema markup for all relevant page types
QA and client review
Before launch, every page is tested. You get a full walkthrough.
What I test
- Every form submits and delivers email
- Every payment gateway processes a test transaction
- Every page loads in under the performance budget
- The site works on iPhone, Android, Chrome, Safari, Firefox
- Every internal link resolves, no 404s
- Schema validates in Google Rich Results Test
What you do
- A walkthrough call where we click every page together
- Final content check — typos, accuracy, tone
- Sign-off before launch
Launch
DNS cut-over, SSL verification, analytics verification, Search Console submission. Usually a Tuesday or Wednesday morning — never a Friday.
What goes live
- Site at your domain with HTTPS
- Google Analytics 4 receiving data
- Google Search Console verified, sitemap submitted
- Schema markup live and valid
- Google Business Profile linked
Handoff
One training call. One documentation package. One conversation about what happens next.
What you'll get
- A 60-minute training call (recorded, yours to keep)
- Written documentation for common tasks
- Admin credentials transferred to you
- A care plan recommendation (optional, not pressured)
What makes this different
Documented everything.
Every phase has a checklist. Every decision has a written trail. If you want to know exactly where we are, I can tell you within 30 seconds.
Performance as non-negotiable.
Other builders treat Core Web Vitals as an afterthought. I treat them as a contract term. If your site doesn't hit the numbers in the brief, we don't launch.
Ready to start?
30-minute strategy call. We'll talk about what your site needs to do, which tier fits, and a realistic launch window.
Book a strategy call