Solo discipline.
No account managers, no project managers, no layers. The person reading your discovery questionnaire is the person building your site. Information doesn't get lost in handoffs because there are no handoffs.
How I work
Seven phases. Build, launch, then ongoing care.
Built for solo economics — every step is documented, every handoff is clean, and you always know what's happening this week.
Discovery
One detailed questionnaire and a written back-and-forth — no calls, no meetings to schedule. Together we decide three things: what the site needs to do, who it's for, and how we'll know it worked.
What you'll get
- The discovery questionnaire
- A written summary of what we agreed
- A locked scope document
- A signed contract with milestones
What I need from you
- 30 minutes to complete the questionnaire
- Written replies to follow-up questions
- Access to any existing analytics, brand assets, and content
Design
I design at full fidelity, mobile-first, and ship interactive previews you can actually click through. You see everything — the hero, every page, every state, every interaction — before a single line of production code.
What you'll get
- Full design mockups for every page
- Mobile and desktop versions of every layout
- A written rationale for major design decisions
- Two rounds of revisions (three on Scale tier and above)
What I need from you
- Feedback within 3 business days of each mockup
- Specific, not vague, revision notes (I'll show you how)
Development
Design gets translated into code. I build on a staging environment you can access any time.
What you'll get
- A live staging URL, updated daily
- Weekly progress summary emails
- Access to see work as it's built
Technical standards
- Mobile-first, responsive across all device sizes
- Core Web Vitals: LCP under 1.5s, INP under 200ms, CLS under 0.1
- WCAG AA accessibility as baseline
- Security hardening on WordPress builds
- Schema markup for all relevant page types
QA and client review
Before launch, every page is tested. You get a full walkthrough.
What I test
- Every form submits and delivers email
- Every payment gateway processes a test transaction
- Every page loads in under the performance budget
- The site works on iPhone, Android, Chrome, Safari, Firefox
- Every internal link resolves, no 404s
- Schema validates in Google Rich Results Test
What you do
- Review the staging site from the link I send you, page by page
- Final content check — typos, accuracy, tone
- Sign-off before launch
Launch
DNS cut-over, SSL verification, analytics verification, Search Console submission. Usually a Tuesday or Wednesday morning — never a Friday.
What goes live
- Site at your domain with HTTPS
- Cookieless web analytics live (Cloudflare or your provider of choice)
- Google Search Console verified, sitemap submitted
- Schema markup live and valid
- Google Business Profile linked
Handoff
One written admin guide. One documentation package. One written wrap-up about what happens next.
What you'll get
- Written admin guide — how to update every section of your site
- Written documentation for common tasks
- Admin credentials transferred to you
- A maintenance plan recommendation (optional, not pressured)
Ongoing Care
When the warranty window closes, the maintenance plan opens. Monthly maintenance handled quietly in the background so you can run your business instead of managing your site.
What you'll get
- Managed hosting, daily backups (30-day retention), SSL management
- WordPress core and plugin updates, tested before applying
- Scope-based content updates (minor fixes on Essential · regular updates on Growth · ongoing management on Scale)
- Security monitoring, uptime monitoring (5-min ping)
- Monthly summary of what was updated, caught, and flagged
What makes this different
Documented everything.
Every phase has a checklist. Every decision has a written trail. If you want to know exactly where we are, I can tell you within 30 seconds.
Performance as non-negotiable.
Other builders treat Core Web Vitals as an afterthought. I treat them as a contract term. If your site doesn't hit the numbers in the brief, we don't launch.
Ready to start?
Send me a message about what your site needs to do. I'll reply within one business day with a tier recommendation and a realistic launch window.
Get a quote