Apparel brand websites in the Philippines compete in one of the most visual e-commerce categories. The website must communicate brand identity through photography and design, present products with the detail customers need to buy without trying on, and handle e-commerce reliably.
The short answer
Most independent Philippine apparel brands need Business tier (₱120K–₱180K). Larger brands with multi-collection structure and international shipping need Premium (₱220K–₱320K).
Essential pages
Home. Brand hero, featured collection, primary CTA (Shop the collection).
Shop. Product catalog with category filters (women, men, by type, by size, by color, by price).
Collections. Curated groupings — seasonal, themed, or by stylist edits.
Product pages. Multiple high-quality photos (front, back, detail, on-model, on-flat), size guide reference, fabric and care information, sizing recommendations, customer reviews.
Size Guide. Detailed measurements per product type. Critical for online apparel — customers won’t buy if they can’t size confidently.
About / Brand Story. Founder story, brand values, manufacturing approach, design philosophy.
Lookbook or Editorial. Seasonal editorial content showing products in context.
Shipping & Returns. Clear policies. Returns are especially important for apparel — confidence in returns drives initial purchase.
FAQ. Common questions about sizing, fit, materials, care.
Contact. Multiple paths.
Photography
Apparel photography is the highest-impact investment:
- Product flat shots (on white background)
- On-model lifestyle shots
- Detail shots (fabric, stitching, hardware)
- Multiple angles per product
- Consistent lighting and styling
Budget ₱30,000–₱100,000 per collection shoot.
Platform choice
Shopify: Fastest launch, polished apparel features (variant management, size charts), large app ecosystem. $39/month USD plus app costs.
WooCommerce: Full control on your own site, lower long-term cost, deeper customization. License costs vary.
For most PH apparel brands at SME scale, both work well; Shopify reduces time-to-launch.
Budget
Business (₱120K–₱180K): Independent apparel brand, full e-commerce, multi-collection structure, brand storytelling.
Premium (₱220K–₱320K): Established multi-collection brand, international shipping, multi-currency, advanced features (size predictor, virtual try-on integration).
Apparel brand ready to build your website? Send your details through the contact page for a specific recommendation within one Philippine business day.
Frequently asked questions
- How much does an apparel brand website cost in the Philippines?
- Most independent apparel brands need the Business tier (₱120K–₱180K) for the e-commerce, product catalog, and brand infrastructure these businesses need. Larger brands with multi-collection scope and international shipping need Premium (₱220K–₱320K).
- What pages should an apparel brand website have?
- Home (brand positioning, featured collection), Shop (product catalog with filters), Collections (curated groupings), Size Guide, About / Brand Story, Lookbook or Editorial, Shipping & Returns, FAQ, and Contact.
- Should apparel brands sell direct or through marketplaces?
- Both. Marketplaces (Shopee, Lazada, Zalora) for discovery; own website for brand control and higher-margin repeat customers.
- What e-commerce platform works best for PH apparel brands?
- Shopify for fastest launch and proven apparel features. WooCommerce for full control and lower long-term cost. Both integrate well with PayMongo and HitPay for PH payments.
Working with webdesigner.ph
- Service tiers — Start, Scale, Sell. What each tier includes and what it doesn't.
- Published pricing — Fixed price ranges per tier, named exclusions, and the payment schedule.
- How the process works — Discovery, design, build, and launch, with milestone-gated payment.
- Maintenance plans — Hosting, security, and content updates from ₱4,000/month.
- Get a specific quote — Reply within one Philippine business day.