WooCommerce themes range from free Storefront to premium options costing $50–$80. For PH merchants, the right choice depends on store complexity and budget.
Free themes
Storefront (by WooCommerce). Default, clean, well-maintained. Best starting point.
Astra (free version). Lightweight, customizable, performance-focused.
GeneratePress (free version). Similar to Astra. Strong performance.
Kadence (free version). Newer entrant with modern feel.
Premium themes
Astra Pro ($59/year): Adds layout options and integration features.
Flatsome ($59 one-time): Comprehensive e-commerce theme with advanced features.
Shoptimizer ($89/year): Conversion-focused, performance-optimized.
Restored 316 themes ($129): Design-focused premium themes.
What matters more than theme
- Strong product photography
- Clean checkout flow
- Mobile performance
- PH payment integration
Budget
Theme costs are usually included in the website build. Premium themes (₱2,000–₱5,000) are absorbed into Business tier scope.
Choosing a WooCommerce theme? Send your details through the contact page for a specific recommendation within one Philippine business day.
Frequently asked questions
- What's the best WooCommerce theme for PH stores?
- Storefront (free) for starting out. Astra (free + premium) and GeneratePress (free + premium) for flexibility. Flatsome (premium) for established stores wanting comprehensive features.
Working with webdesigner.ph
- Service tiers — Start, Scale, Sell. What each tier includes and what it doesn't.
- Published pricing — Fixed price ranges per tier, named exclusions, and the payment schedule.
- How the process works — Discovery, design, build, and launch, with milestone-gated payment.
- Maintenance plans — Hosting, security, and content updates from ₱4,000/month.
- Get a specific quote — Reply within one Philippine business day.