Brow, lash, and nail studios — extensions, lifts, microblading, gel manicures, acrylics, nail art — have become major beauty service categories in the Philippines. The website’s job is to display work visually, list services and prices clearly, and convert browsers into booked appointments.
The short answer
Most independent studios in these categories need the Business tier (₱120K–₱180K) for the visual portfolio, online booking, technician profiles, and promotions infrastructure these businesses need. Solo technicians and home-based operators can start with Starter (₱65K–₱85K).
What customers look for
Service options and prices. What treatments are available, what they cost, and how long they take. Detailed service descriptions help customers select.
Visual portfolio. Before/after photos. Style galleries (nail art designs, brow shapes, lash styles). Filipino customers in this segment shop visually — your website’s photo content does most of the conversion work.
Technician expertise. For studios with multiple technicians, customer-side service quality varies by who performs it. Profiles with specialties (microblading expert, nail art specialist, lash artist) help customers select.
Sanitization and hygiene. Especially post-pandemic, customers want to see your hygiene standards. Photos of clean stations, sanitization equipment, and proper PPE matter.
Booking convenience. Online booking with service selection, technician choice (where applicable), and time slot.
Essential pages
Home. Featured services with prices, primary CTA (Book now / View services), gallery preview, location and hours.
Services. Full menu organized by category:
- Brows: shaping, microblading, henna brows, lamination, tinting
- Lashes: extensions (classic, hybrid, volume, mega volume), lifts, tinting, removal
- Nails: gel polish, acrylics, dip powder, nail art, gel extensions, pedicures
Each service with description, price, duration, and aftercare notes.
Technicians. Individual profiles for studios with multiple staff. Photo, specialties, years experience, training credentials, gallery of their specific work.
Gallery. Categorized by service type and style. 50+ photos minimum. Update regularly. Get consent under RA 10173 for client photos.
Promotions. Current offers — first-time customer discounts, package deals, off-peak pricing.
Location and Hours. Google Maps, hours by day, parking, public transit.
Booking. Online booking interface with service-by-technician selection.
Contact. Phone, Viber, Messenger, Instagram, contact form.
Courses (optional). For studios that train new technicians or offer certification courses, a dedicated section.
Online booking
The same booking platform options as salons apply (Amelia, BookingPress, SimplyBook, Vagaro, Setmore). For studios with multiple service types and durations (a brow lamination is 90 minutes; a gel manicure is 60 minutes; lash extensions are 2–3 hours), the booking system must handle variable duration per service.
Before/after gallery handling
The most important visual content on these websites:
- Categorize by service type (brow shape, lash style, nail design)
- Each before/after pair with treatment name and (optional) duration
- Written client consent for each photo published
- Update regularly with new work
Stock images do not work in this category — customers know what stock looks like, and using stock signals you don’t have actual work to show.
Photography
Studios need ongoing photography, not just one initial shoot. Treatment results need to be photographed regularly to keep the gallery fresh. Options:
- In-studio iPhone photography with consistent lighting setup (₱5,000–₱15,000 for initial lighting and setup, then ongoing capture by staff)
- Quarterly professional shoots (₱8,000–₱20,000 per session)
- Combination — professional shoots for portfolio pieces, iPhone for high-volume gallery updates
Budget
Starter (₱65K–₱85K): Solo technician or home-based studio, single service category focus, 5 pages, basic gallery, contact-form booking.
Business (₱120K–₱180K): Multi-technician studio, multiple service categories, online booking, full gallery infrastructure, promotions page.
Brow, lash, or nail studio ready to build your website? Send your details through the contact page for a specific recommendation within one Philippine business day.
Frequently asked questions
- How much does a brow, lash, or nail studio website cost?
- Most independent brow, lash, and nail studios in the Philippines fit the Business tier (₱120K–₱180K) — full service menu, technician profiles, before/after gallery, online booking, and promotions. Solo technicians starting out can use Starter (₱65K–₱85K).
- Should brow and lash studios show before/after photos?
- Yes — before/after photos are the highest-conversion content for these services. Customers want to see the actual transformation work, not stylized stock images. Get written client consent under RA 10173 before publishing photos.
- Do nail salons need online booking?
- Yes for urban and CBD-located studios. Customers booking nail appointments often plan around their work schedule and prefer to book during off-hours. A booking system that shows technician availability and lets customers pre-select services reduces phone load.
- What pages should a brow/lash/nail studio website have?
- Home (services and primary CTA), Services (full menu with prices and process descriptions), Technicians (individual profiles), Gallery (before/after work), Promotions, Location and Hours, Booking, and Contact. Studios offering training programs often add a Courses or Academy page.
Working with webdesigner.ph
- Service tiers — Start, Scale, Sell. What each tier includes and what it doesn't.
- Published pricing — Fixed price ranges per tier, named exclusions, and the payment schedule.
- How the process works — Discovery, design, build, and launch, with milestone-gated payment.
- Maintenance plans — Hosting, security, and content updates from ₱4,000/month.
- Get a specific quote — Reply within one Philippine business day.