Condo developer microsites are time-boxed campaigns. A pre-selling launch needs a website that converts site visitors into qualified leads — agents call within 24 hours, model units get visited, reservations get signed. The website is the top of a sales funnel that ends in a ₱4M–₱30M sale.
The short answer
Most Philippine condo microsites need Business (₱120K–₱180K) or Premium (₱220K–₱320K) tier. The choice depends on development scale, lead volume targets, and whether you need CRM integration, virtual tours, and multi-language content.
Essential pages
Home. Hero with development photography, key selling points (location, price range, completion date), and a primary action (Schedule a viewing / Get the price list).
Unit Types. One section per unit type — studio, 1BR, 2BR, etc. — with floor plan, square meterage, key features, and price range. Buyers comparison-shop unit types across developments.
Amenities. Gallery and descriptions of pool, gym, lobby, function rooms, sky garden, and any signature features. High-quality photography or 3D renders are essential.
Location. Map embed, nearby establishments (schools, hospitals, malls, transit), and commute information. Filipino buyers consider location heavily in the buying decision.
Pricing and Payment Terms. Price ranges per unit type, financing structures, downpayment terms, monthly amortization examples, and reservation amount. Transparency at this stage filters serious buyers.
Virtual Tour. 360-degree tours of model units and amenities. Increasingly expected post-pandemic.
Developer Profile. Track record, completed projects, awards, and corporate credibility. Important for buyers worried about delivery risk.
Lead Capture. Multiple paths — schedule a viewing, request a price list, ask a question, download a brochure. Each should integrate with the developer’s CRM for sales agent follow-up.
Lead capture and CRM integration
The website should not just collect leads — it should route them to a CRM and trigger sales agent follow-up within hours, not days. Standard integrations:
- HubSpot, Salesforce, or Zoho CRM for lead management
- Email and SMS auto-response confirming the inquiry
- Sales agent assignment based on territory or unit type
- Lead source tracking (Facebook ad, Google search, referral, organic)
This infrastructure is included in the Premium tier scope and can be added to Business tier with extra hours.
Photography and 3D renders
Pre-selling developments don’t have the actual building yet. The website must rely on:
- 3D renders of exteriors and amenities (provided by the developer’s marketing team)
- Model unit photography (once the showroom is built)
- Lifestyle photography for marketing positioning
- 360-degree tours of completed model units
Budget ₱30,000–₱80,000 for professional photo and 360-tour production. This is separate from the website build budget.
Budget
Business (₱120K–₱180K): Pre-selling microsite for a single-tower development, 8–12 pages, basic lead capture, no CRM integration. Suitable for smaller developments.
Premium (₱220K–₱320K): Full launch microsite with virtual tours, CRM integration, multi-language (English plus possibly Chinese for foreign-buyer outreach), advanced lead capture, and 90-day post-launch support. The typical Ayala, SMDC, or DMCI launch tier.
Developer launching a new condo project? Send your details through the contact page for a specific recommendation within one Philippine business day.
Frequently asked questions
- How much does a condo developer microsite cost in the Philippines?
- Most condo developer microsites need the Business (₱120K–₱180K) or Premium tier (₱220K–₱320K). Premium-tier launches with virtual tours, multi-language, advanced lead capture, and CRM integration land in Premium. Smaller developments and pre-selling microsites can fit Business tier.
- What pages should a condo microsite have?
- Home (hero showing development, key selling points, primary CTA), Unit Types (studio, 1BR, 2BR, etc. with floor plans), Amenities (with gallery), Location (map, nearby establishments), Pricing and Payment Terms (with reservation flow), Virtual Tour, Developer Profile, and Lead Capture forms.
- Should condo websites publish unit prices?
- Yes for most developers, with caveats. Publishing price ranges per unit type (e.g., 'Studio units from ₱4.2M') filters serious buyers and reduces low-commitment inquiries. Exact unit-by-unit pricing isn't usually published — buyers expect a sales agent contact for specific availability and pricing.
- Do condo websites need virtual tours?
- Increasingly yes, especially post-pandemic. A 360-degree virtual tour of model units, amenities, and views is a meaningful conversion tool — buyers can shortlist properties before scheduling an in-person visit. Budget ₱30,000–₱80,000 for professional 360-degree tour production.
Working with webdesigner.ph
- Service tiers — Start, Scale, Sell. What each tier includes and what it doesn't.
- Published pricing — Fixed price ranges per tier, named exclusions, and the payment schedule.
- How the process works — Discovery, design, build, and launch, with milestone-gated payment.
- Maintenance plans — Hosting, security, and content updates from ₱4,000/month.
- Get a specific quote — Reply within one Philippine business day.