Daycare and preschool websites in the Philippines support one of the most emotional buyer decisions parents make. Trust is the central concern — parents want to know their child will be safe, well cared for, and meaningfully prepared for school. The website must communicate all three.
The short answer
Most Philippine daycares and preschools need the Business tier (₱120K–₱180K) — program pages by age group, safety and curriculum content, teacher profiles, virtual tour, online enrollment, and parent resources. Smaller home-based operations can use Starter (₱65K–₱85K).
What parents look for
Safety. Security measures (gated access, CCTV, controlled entry), child-to-staff ratios, food handling and allergy management, emergency procedures.
Teacher credentials. Education backgrounds, early childhood training, child development certifications, years working with young children.
Curriculum. What approach? Reggio Emilia, Montessori, Waldorf, play-based, academic-focused. What does a day look like?
Facilities. Classroom photos, outdoor play area, dining space, rest area, bathroom facilities.
Schedule. Half-day, full-day, extended hours, summer programs.
Pricing. Tuition, materials fees, food fees, after-care charges.
Reputation. Reviews, parent testimonials, alumni outcomes.
Essential pages
Home. School positioning, safety reassurance, primary CTA (Schedule a tour / Apply now).
About the School. Philosophy, founding story, mission, accreditations (CHED, DepEd permits where applicable).
Programs. By age group — infant care, toddler program, nursery, kindergarten, pre-school. Each with curriculum, daily schedule, learning approach.
Teachers. Faculty profiles with credentials, training, experience with young children, philosophy.
Curriculum. Detailed description of teaching approach, sample activities, developmental milestones supported.
Facilities. Photos and descriptions of classrooms, outdoor play area, dining, rest areas, bathroom and changing facilities.
Safety. Security measures, child-to-staff ratios, food handling, allergy management, emergency procedures, transportation safety if applicable.
Pricing. Tuition by program, additional fees, payment terms, scholarship or sibling discounts.
Virtual Tour. 360-degree or video walkthrough of the facility.
Enrollment. Online inquiry form, application process, document requirements, schedule for next intake.
Parent Resources. Parent handbook, sample daily schedule, what to bring, communication policies.
Testimonials. Parent testimonials with permission. Photos optional but help.
Contact. Multiple paths, including direct contact with the school director.
Privacy Policy. Specifically addresses children’s data and photo consent.
Safety content specifically
Parents need to see safety as a real priority, not an afterthought. Dedicated safety content covers:
- Physical security: Gated entrance, secure access, CCTV throughout, visitor protocols
- Staff safety: Background checks, training in child safeguarding
- Health and hygiene: Cleaning protocols, illness policies, food handling procedures
- Allergy management: How allergies are tracked and accommodated
- Emergency procedures: Fire, earthquake, medical emergency, parent notification systems
- Pickup security: Authorized pickup list management
This content should be detailed, not bullet points. Parents read it carefully.
Virtual tour
Increasingly expected for daycares and preschools. Parents often shortlist schools before visiting in person, and a virtual tour facilitates the shortlist decision.
Budget ₱30,000–₱80,000 for professional virtual tour production covering classrooms, outdoor play, dining, rest areas, and overall facility flow.
Photo consent for children
Photos of children require parental consent under RA 10173. Standard practice:
- Consent form signed during enrollment
- Specific consent for website publication
- Right to withdraw consent (photos removed on request)
- For photos of multiple children, all parents consent
Many daycares use photos showing activities and environment without focusing on individual faces — this approach reduces consent complications.
Budget
Starter (₱65K–₱85K): Small home-based daycare, single program focus, basic information, contact form.
Business (₱120K–₱180K): Independent preschool, multi-program structure, teacher profiles, virtual tour, online enrollment.
Premium (₱220K–₱320K): Multi-location preschool, integrated parent portal, advanced enrollment with document handling, parent communication app integration.
Daycare or preschool ready to build your website? Send your details through the contact page for a specific recommendation within one Philippine business day.
Frequently asked questions
- How much does a daycare or preschool website cost?
- Most Philippine daycares and preschools fit the Business tier (₱120K–₱180K) — program pages by age group, teacher profiles, safety and curriculum information, virtual tour, enrollment, and parent resources. Smaller home-based daycares can use Starter (₱65K–₱85K).
- What's the most important content on a daycare website?
- Safety, teacher credentials, and curriculum quality. Parents entrusting their young children prioritize trust above all else. Detailed teacher backgrounds, safety policies (security, food handling, emergency procedures), and curriculum philosophy convert better than visual polish alone.
- Should daycare websites show photos of children?
- Yes with appropriate consent. Photos of children engaged in learning activities are essential to communicate program quality. Each photo requires written parental consent under RA 10173. Many daycares use photos that show activities and environment without focusing on individual children's faces.
- Do daycares need online enrollment?
- An inquiry-application flow is highly recommended. Parents researching daycares often submit inquiries during off-hours. A clear online inquiry process plus structured application captures parents who would otherwise call competitors first.
Working with webdesigner.ph
- Service tiers — Start, Scale, Sell. What each tier includes and what it doesn't.
- Published pricing — Fixed price ranges per tier, named exclusions, and the payment schedule.
- How the process works — Discovery, design, build, and launch, with milestone-gated payment.
- Maintenance plans — Hosting, security, and content updates from ₱4,000/month.
- Get a specific quote — Reply within one Philippine business day.