GEO (Generative Engine Optimization) is the practice of optimizing websites to appear in AI-generated answers. It builds on SEO foundations with AI-specific considerations.
GEO principles
Authoritative, citable content. AI tools prefer sites with clear expertise signals.
Structured Q&A. FAQ sections and clear question-answer patterns are AI-friendly.
Source citation. AI tools verify and re-cite sources. Sites that cite their own sources get cited back.
Topical depth. A site with 20 detailed articles on dental clinic marketing gets cited more than a generalist site with one article.
Schema markup. Helps AI understand content type.
llms.txt. Emerging standard for AI crawler guidance.
Practical implementation
- Every commercial page should answer the question it targets directly in the first 100 words
- FAQ sections on most pages
- Author bylines with credentials
- Schema markup throughout
- Avoid AI-generated thin content (paradoxically, AI tools detect and avoid)
Budget
GEO is part of modern SEO practice. Included in Business tier (₱120K–₱180K) website builds.
GEO strategy needed? Send your details through the contact page for a specific recommendation within one Philippine business day.
Frequently asked questions
- What is GEO?
- Generative Engine Optimization — optimizing websites to be cited by AI tools (ChatGPT, Perplexity, Claude, Google AI Overviews) the way SEO optimizes for traditional search ranking.
Working with webdesigner.ph
- Service tiers — Start, Scale, Sell. What each tier includes and what it doesn't.
- Published pricing — Fixed price ranges per tier, named exclusions, and the payment schedule.
- How the process works — Discovery, design, build, and launch, with milestone-gated payment.
- Maintenance plans — Hosting, security, and content updates from ₱4,000/month.
- Get a specific quote — Reply within one Philippine business day.