Holiday shopping season website checklist (Sept–Dec)

Comprehensive Philippine holiday shopping season website preparation — from September preparation through December peak.

The Philippine holiday shopping season runs from September through Christmas Eve — one of the longest globally. E-commerce sites that prepare in August capture more than those that prep in November.

September

  • Holiday inventory ordered
  • Promotional calendar finalized
  • Hosting capacity verified
  • Site performance audit
  • Initial gift guide content launched

October

  • Early promotions launched (Halloween-adjacent for some categories)
  • Email list warming
  • Social media holiday content
  • Customer service capacity planning

November

  • 11.11 sale execution
  • Black Friday / Cyber Monday for international audiences
  • Year-end gift guides published
  • Last-minute hosting and performance optimization

December

  • 12.12 sale execution
  • Christmas shipping cutoff communicated clearly
  • Last-mile delivery coordination with couriers
  • Customer service overflow capacity
  • January return policy clarity

Late December

  • Boxing Day / year-end clearance
  • Holiday wrap-up email
  • 2027 planning

Budget

Standard seasonal preparation is within Care Plan scope. Major campaign work may add ₱15,000–₱50,000.


Holiday prep planning needed? Send your details through the contact page for a specific recommendation within one Philippine business day.

Frequently asked questions

When does PH holiday shopping start?
September. Filipino holiday shopping is the longest in the world. By September, sites should be preparing inventory, promotional content, and capacity for the late-September through December surge.

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