Instagram has been the primary commerce channel for thousands of Filipino brands — fashion, beauty, food, lifestyle, art. The transition from Instagram-only to Instagram-plus-website unlocks scale that pure social commerce can’t reach.
When to build
Most Instagram sellers benefit from a website when:
- Monthly revenue exceeds ₱100K
- Order management through DMs becomes operationally heavy
- Customers ask about returning purchases or order status
- The brand sells higher-AOV items (above ₱2,000) where customers research before buying
- The brand wants to be findable on Google for branded searches
What to build
Launch (₱49,000): Brand-focused website with product catalog linking to Instagram or Messenger for ordering. Brand story, about page, contact.
Grow (₱95,000): Full e-commerce — Shopify with PH payment (PayMongo/HitPay), shipping integration, customer accounts. Continue using Instagram for marketing.
Essential pages
- Home with brand positioning and featured products
- Shop or Products catalog
- Brand story / About
- Contact and customer service
- Privacy Policy
Budget
Launch or Service tier depending on revenue stage and operational needs.
Instagram seller ready to build your first website? Send your details through the contact page for a specific recommendation within one Philippine business day.
Frequently asked questions
- Does an Instagram seller need a website?
- At scale, yes. Instagram drives discovery; a website handles brand credibility, structured product catalog, and direct ordering for serious customers. Sellers above ₱100K monthly revenue benefit measurably from a website.
- How much does an Instagram seller's first website cost?
- Most fit Starter tier (₱29,000) for brand-only sites or Service tier (₱95,000) for direct e-commerce.
- Should the website replace Instagram selling?
- No. Instagram remains the discovery and community channel. The website handles the transactional and brand-building work Instagram can't.
Working with webdesigner.ph
- Service tiers — Start, Scale, Sell. What each tier includes and what it doesn't.
- Published pricing — Fixed price ranges per tier, named exclusions, and the payment schedule.
- How the process works — Discovery, design, build, and launch, with milestone-gated payment.
- Maintenance plans — Hosting, security, and content updates from ₱4,000/month.
- Get a specific quote — Reply within one Philippine business day.