A restaurant website’s job is simple: turn an interested searcher into a reservation, an order, or a walk-in visit. Everything else is secondary. The design choices, content structure, and integrations should all serve that one goal.
The short answer
Most independent Philippine restaurants need the Starter tier (₱65K–₱85K) — a clean 5-page site with menu, photos, hours, and either a contact form or reservation widget. Multi-location restaurants and those with reservation or delivery systems integrated land in Business tier (₱120K–₱180K).
What restaurant customers look for online
The pre-visit search is short:
Menu. Customers want to know what you serve and how much it costs before committing to a visit. A menu page with photos, descriptions, and prices does most of the conversion work.
Hours and location. Are you open now? Are you open Sunday? Where exactly are you? A clear hours table and Google Maps embed answer these instantly.
Reservations. For full-service restaurants, customers want to book without calling. Even a “click to call” button is better than no contact path.
Visual atmosphere. What does it look like inside? Photos of the space, food, and (with permission) happy customers communicate the experience the menu can’t.
Essential pages for a Philippine restaurant website
Home. Hero with food photography, primary action (Reserve / Order / View Menu), restaurant positioning (cuisine type, price range, neighborhood), and key information (hours, location, phone).
Menu. Full menu with prices and photos. Organize by section (appetizers, mains, desserts, drinks). Photos of best-selling and signature dishes — at minimum 8–12 dish photos.
About. Restaurant story, chef background, cuisine philosophy. This is your differentiation; use it.
Location and Hours. Google Maps embed, address with landmarks, hours by day, parking information, public transit accessibility.
Reservations or Order Online. Reservation widget (for full-service) or delivery menu with order online button (for delivery-heavy operations). Many restaurants need both.
Gallery. Food, space, events, behind-the-scenes. Refresh seasonally.
Contact. Phone, email, social media links, contact form for catering or private dining inquiries.
Reservation systems
Contact form only: Acceptable for very small or casual restaurants.
Click-to-call button: Better than nothing; works for cafes and casual dining where customers don’t actually expect online booking.
Reservation widget (Booky, OpenTable, ChatFood): Real-time availability, instant confirmation, automated reminders. Cost: ₱500–₱2,000/month depending on platform and volume.
Custom WordPress reservation plugin: Full control, embedded on your site, integrated with your POS or kitchen display system. Adds ₱15,000–₱25,000 to the project.
For most Metro Manila full-service restaurants, a reservation widget is the right choice.
Delivery integration
GrabFood and Foodpanda dominate Philippine restaurant delivery. Most restaurants:
- List on Grab and Foodpanda
- Link to their delivery menus from their website
- Optionally accept direct orders for catering or large group bookings
Direct online ordering (your own website with cart and checkout) makes sense for delivery-heavy operations wanting to reduce platform commissions. Cost: ₱30,000–₱80,000 added to the project for proper integration with payment and order management.
Food photography
Stock food photos do not work. Filipino diners can see your real food on Instagram daily — competing with stock imagery on your website is a credibility loss. Budget ₱15,000–₱40,000 for a professional food photography shoot. The lift in conversion is meaningful.
Budget
Starter (₱65K–₱85K): Single-location independent restaurant, 5 pages, menu with photos, contact form, GBP setup, mobile-first.
Business (₱120K–₱180K): Multi-location restaurant, reservation system integration, online ordering, blog for content marketing, catering and events pages.
Premium (₱220K–₱320K): Restaurant chain with multi-branch management, custom online ordering with payment, loyalty program integration, multi-language support.
Restaurant ready to build or rebuild your website? Send your details through the contact page for a specific recommendation within one Philippine business day.
Frequently asked questions
- How much does a restaurant website cost in the Philippines?
- Most independent Philippine restaurants need the Starter tier (₱65K–₱85K) for a single-location site with menu, reservations, and contact pages. Multi-location restaurants and full-service restaurants with reservation systems and online ordering land in Business (₱120K–₱180K). Full-service chains with multiple branches and complex menus often need Premium (₱220K–₱320K).
- What pages should a restaurant website have?
- Home (with primary call-to-action — reserve or order), Menu (with categories and prices), About, Location and Hours, Reservations or Order Online, Gallery, and Contact. Optional: Catering, Events, Private Dining, Blog. Mobile-first is essential — most restaurant searches happen on phones.
- Should Philippine restaurants accept online reservations through their website?
- For most full-service restaurants in Metro Manila, BGC, Makati, and similar markets — yes. Customers expect to book without calling. A reservation widget that shows real-time availability and confirms the table instantly reduces phone load and converts diners who browse during evenings when the restaurant phone goes unanswered.
- Should a restaurant website show prices?
- Yes. Hiding prices is a relic of pre-internet hospitality. Filipino diners increasingly expect price transparency, and Google rewards restaurants that show prices with better visibility in local search results. Show prices for every menu item; update them when they change.
Working with webdesigner.ph
- Service tiers — Start, Scale, Sell. What each tier includes and what it doesn't.
- Published pricing — Fixed price ranges per tier, named exclusions, and the payment schedule.
- How the process works — Discovery, design, build, and launch, with milestone-gated payment.
- Maintenance plans — Hosting, security, and content updates from ₱4,000/month.
- Get a specific quote — Reply within one Philippine business day.