Philippine salon customers research and book online increasingly. A salon without a proper website and booking system loses appointments to competitors that make booking easy. This article covers what a Philippine salon website needs today.
The short answer
Most independent salons need the Business tier (₱120K–₱180K) — full service menu with prices, online booking with stylist selection, stylist profiles, before/after gallery, promotions page, and 60-day post-launch support. Solo stylists can use Starter (₱65K–₱85K).
What salon customers look for online
Services and prices. Customers want to know what you offer and what it costs before booking. Service categories (haircut, color, treatment, perm, extensions, styling for events), each with prices.
Stylist profiles. For salons with multiple stylists, customers often book a specific person. Profiles with photos, specialties (color expert, kids hair, men’s cuts, bridal), and example work convert better than generic “our team” pages.
Work gallery. Photos of actual cuts, color work, and styles. Filipino salon customers compare visual outcomes before committing.
Booking flow. Service selection, stylist selection, date and time, contact info. The system should show real availability — not just “we’ll confirm later.”
Location and hours. Multi-branch salons need clear branch information. Walk-ins are common — make it easy for customers to find the nearest branch.
Essential pages
Home. Primary services positioning, featured promotions, primary action (Book online / View services), key information (hours, location, contact).
Services. Full menu organized by category. Each service with description, price, and approximate duration. Photos help convert.
Stylists. Individual profile pages for each stylist with photo, specialties, years experience, and gallery of their specific work. For salons where stylist choice matters, this page drives bookings.
Gallery. Categorized by service type or style. Update regularly. Get photo consent from clients before publishing.
Promotions. Current offers — package deals, off-peak discounts, referral programs. Keep current; outdated promotions on a website signal an unmaintained business.
About. Salon story, awards or recognitions, philosophy.
Location and Hours. Per branch if multi-location. Google Maps embed, parking notes, public transit.
Booking. Direct booking interface or link to a booking platform widget.
Contact. Phone, social media, contact form for inquiries beyond standard bookings (private events, bridal trials).
Online booking systems for salons
WordPress booking plugin (Amelia, BookingPress): Full booking system on your own site. Multi-stylist support, service categorization, SMS reminders via local gateway, deposit handling for premium services. ₱4,400–₱9,000/year for license; ₱15,000–₱25,000 added to website build for setup.
SimplyBook.me, Vagaro, Setmore: Hosted booking platforms with PH support. ₱500–₱2,000/month depending on tier. Embed widget on your website.
Calendly: Works for solo stylists with simple schedules. Free or low-cost. Limited multi-staff support.
For most multi-stylist salons, a WordPress plugin gives the best long-term cost and control.
Photography
Salon work is highly visual. Stock images do not work. Budget ₱15,000–₱40,000 for a professional photographer to shoot:
- Stylist portraits and at-work shots
- Salon space (interior, individual stations, hair-washing area)
- Service results (with client consent — before/after sets)
- Lifestyle shots of clients enjoying the experience
This is reusable across the website, Instagram, and marketing.
Multi-branch considerations
For salon chains:
- Branch selector at the top of the homepage
- Per-branch pages with specific stylists, hours, photos
- Centralized booking system that lets customers choose branch
- Consistent service menu across branches (with branch-specific pricing if needed)
This is included in the Premium tier scope.
Budget
Starter (₱65K–₱85K): Solo stylist or small one-chair salon. 5 pages, service list, gallery, contact form.
Business (₱120K–₱180K): Multi-stylist independent salon, online booking, stylist profiles, gallery, promotions page. The typical PH salon tier.
Premium (₱220K–₱320K): Multi-branch salon chain, full booking infrastructure, loyalty program, branch management, multi-language for international tourist markets.
Salon ready to build or rebuild your website? Send your details through the contact page for a specific recommendation within one Philippine business day.
Frequently asked questions
- How much does a salon website cost in the Philippines?
- Most independent salons need the Business tier (₱120K–₱180K) for service menus, online booking, stylist profiles, gallery, and content marketing. Solo stylists or small one-chair operations can start at Starter (₱65K–₱85K). Multi-branch salon chains usually need Premium (₱220K–₱320K).
- Should a Philippine salon have online booking?
- Yes for most salons in Metro Manila and major provincial cities. Filipino salon customers increasingly book online — they've experienced it with dental clinics, restaurants, and aesthetic clinics, and they expect it from salons too. A booking system that shows stylist availability, allows service selection, and sends SMS reminders is the standard.
- What pages should a salon website have?
- Home (with primary service categories and booking CTA), Services (full menu with prices), Stylists (individual profiles), Gallery, Promotions, About, Location and Hours, Booking, and Contact. Salons with multiple branches need a branch selector and per-branch details.
- Should salon prices be published on the website?
- Yes. Salon customers comparison-shop, and price transparency reduces booking friction. List prices per service per category (haircut, color, treatment, perm). Update when prices change. Some services with significant complexity (color correction, complex extensions) can be listed as 'starting from' with consultation required.
Working with webdesigner.ph
- Service tiers — Start, Scale, Sell. What each tier includes and what it doesn't.
- Published pricing — Fixed price ranges per tier, named exclusions, and the payment schedule.
- How the process works — Discovery, design, build, and launch, with milestone-gated payment.
- Maintenance plans — Hosting, security, and content updates from ₱4,000/month.
- Get a specific quote — Reply within one Philippine business day.