Most Philippine web design agencies won’t tell you what their work costs until you’re on a sales call. There’s a reason — it lets them quote by what they think you can pay rather than what the work actually requires. That’s bad for you and, frankly, lazy on their part.
This article does the opposite. Below are actual 2026 Philippine web design prices across every tier — from DIY builders to enterprise custom development — with what’s included at each level, what’s not, and which tier is probably right for your situation.
Everything here is based on current market data, real quotes I’ve seen, and the numbers I charge myself. I run webdesigner.ph, a solo web design practice operating in the Philippines. I’m not an agency, I’m not affiliated with Wix or Shopify, and nobody pays me to make their tier look better.
Let’s get into it.
The short answer
A competent business website in the Philippines in 2026 costs between ₱55,000 and ₱300,000 for most small and medium businesses. E-commerce sites run higher, typically ₱150,000 to ₱500,000. Everything below ₱55,000 is either DIY-built or something you’ll regret in 18 months. Everything above ₱300,000 is usually either a complex custom application or an agency paying for its own overhead.
That’s the shape. Now the detail.
The five tiers of Philippine web design
Philippine web design sorts into five clear tiers, each with its own economics.
Tier 1: DIY website builders (₱280–₱2,800/month)
Wix, Squarespace, and Shopify all serve the Philippine market. Wix starts at roughly $16/month (₱900), Squarespace at $16/month (₱900), and Shopify at $29/month (₱1,650) for their Basic plans.
Real total cost: once you add the apps, plugins, and premium themes you’ll actually want, budget ₱2,000–₱4,500 per month. That’s ₱24,000–₱54,000 per year. Over three years, you’ve spent what a mid-tier custom site would have cost — and you have a templated site without full control.
Who DIY is right for: solo service providers with a simple offering, low budget, and enough comfort with tech to manage the tools themselves. Someone testing whether a business idea works. Someone whose customers don’t judge them on website quality.
Who DIY is wrong for: anyone whose buyers compare them to competitors with better sites. Clinics, law firms, real estate brokers, any business selling trust — DIY signals the wrong tier. Filipino buyers are visually sophisticated; a clearly-templated site costs you conversions.
Tier 2: Bargain freelancers (₱5,000–₱30,000)
OnlineJobs.ph, Fiverr, Facebook Marketplace freelancers, and rock-bottom local builders. Usually WordPress with a purchased theme, minimal customization, and no real process.
What you actually get at ₱15,000: a WordPress installation with a theme from ThemeForest, your logo placed in the header, your content dropped into the template sections, and a delivery email. No discovery phase, no mobile testing worth mentioning, no SEO beyond installing Yoast and leaving it at defaults, no payment integration unless you pay extra, no post-launch support.
The trap: you’ll likely redo it within 12–18 months. By then you’ve spent ₱15,000 on the first site, ₱3,000/month on a host the freelancer picked that’s actually overpriced, lost opportunity cost from a site that doesn’t convert, and another ₱80,000+ on the rebuild. The “cheap” path costs more.
Who bargain freelancers are right for: placeholder sites for businesses still deciding on their brand, internal-only tools, hobby projects.
Who bargain freelancers are wrong for: any business where the website is a real revenue channel. At this price, you’re not getting a website — you’re getting the idea of a website.
Tier 3: Mid-tier freelancers and boutique shops (₱60,000–₱180,000)
Individual senior freelancers with documented process, boutique 2–5 person shops, and solo operators charging what their experience is worth. Custom design work (not templates), real discovery, actual mobile optimization, performance standards, payment integration as part of the build.
What you get at this tier:
- Custom design in Figma, not a template
- Mobile-first responsive layout
- Core Web Vitals optimization (LCP under 1.5s, INP under 200ms, CLS under 0.1)
- GCash, Maya, or PayMongo integrated as standard
- Basic on-page SEO, schema markup, Search Console setup
- 3–5 week delivery timeline
- 30–60 day post-launch warranty
- Training and handoff documentation
This is the productive middle of Philippine web design. Most Philippine SMEs should be shopping in this tier.
Who mid-tier is right for: established small and medium businesses, professional service providers, most clinics and law firms, startup marketing sites, any business that sees the website as a real channel.
The catch: not every freelancer at this price is equal. The gap between a disciplined senior solo with documented process and a “freelance web designer” with no process is enormous at the same price point. Red flags to watch for: no published process, no written contract template, no portfolio beyond screenshots, no clear revision policy, payment demanded entirely upfront.
Tier 4: Agencies (₱150,000–₱500,000+)
Proper agencies — NetizenWorks, iManila, Truelogic, Spiralytics, Propelrr, Proweaver, 7th Media, Sytian Productions, Dthree, and others. Multi-person teams. Account managers. Project managers. QA staff. Dedicated developers.
What you’re paying for at agency prices: You’re paying for process scale and accountability structure. An agency can handle a 12-stakeholder project at a large company, coordinate multi-market launches, absorb staff turnover without project disruption, and carry errors and omissions insurance that matters on large budgets.
What you’re not getting that a senior freelancer at ₱150,000 would include: You’re not getting 3× better design. You’re not getting 3× better performance. The actual person designing your site at an agency is often a mid-level designer, not the senior who sold you the engagement.
Who agencies are right for: enterprise clients, multi-stakeholder projects where accountability structure matters, clients who need the insurance and legal protection an agency carries, projects with complex compliance requirements.
Who agencies are wrong for: most Philippine SMEs. If you’re a ₱20M/year clinic, an agency is probably overkill. If you’re a ₱200M/year exporter, it’s the right call.
Tier 5: Custom development and enterprise (₱500,000–₱30,000,000)
Marketplace platforms, custom SaaS applications, multi-country e-commerce operations, custom ERP integrations. Development houses, not web design studios.
Real examples at this tier:
- A custom marketplace platform: ₱2,000,000–₱8,000,000
- A multi-tenant SaaS product: ₱3,000,000–₱15,000,000
- A complex Shopify Plus build with ERP integration: ₱800,000–₱3,000,000
- An enterprise WordPress site with custom plugins, translation management, and deep third-party integration: ₱500,000–₱1,500,000
Who this tier is right for: funded startups, enterprise clients with genuinely custom requirements, multi-market operations.
Who this is wrong for: basically anyone asking “how much does a website cost in the Philippines” as their first question. If you needed this tier, you wouldn’t be searching the question this way.
What actually drives the price
Scope drives price more than any other factor. Here’s the real breakdown of what makes a website cost what it costs:
Number of pages: not as important as you think. A 5-page site and a 12-page site don’t differ by 2.4×. The per-page cost is mostly in the templating and content loading — both of which are fast once the design system is built. A good builder charges for the design system, not the page count.
Custom design vs. template: enormous difference. A template-based site can be delivered in 2 weeks. A fully custom site takes 4–8 weeks. The design phase is the single biggest driver of price and timeline.
E-commerce vs. brochure site: 1.5–2× multiplier. E-commerce adds product management, payment integration, shipping configuration, cart abandonment flows, order confirmation systems, and much more QA surface area.
Custom integrations: can multiply cost. A site that integrates with a specific CRM, booking platform, or internal tool takes as long as the integration takes — sometimes longer than the site itself.
Performance standards: matters more than it should. Most bargain builders don’t hit Core Web Vitals targets. Building to performance standards takes genuine engineering discipline and adds 15–25% to development time.
Timeline pressure: compresses the quote. A rush project delivered in 2 weeks costs more than the same project over 6 weeks. Good builders charge 25–50% more for rush work.
Your client-side participation: cuts cost. If you have brand assets ready, content written, and decision-makers available for feedback within 48 hours, the project finishes faster. If content and feedback take 3 weeks each, the project drags and the builder’s cost goes up.
The ongoing costs nobody quotes you
A “₱100,000 website” is not a ₱100,000 website. Add these to any quote before deciding:
- Hosting: ₱500 to ₱3,000 per month for a normal WordPress site; more for serious traffic. Shared hosting at the bottom, managed WordPress hosting like Kinsta/WP Engine at the top. For Philippine sites, SiteGround’s StartUp plan (roughly $5/month, ₱285) is a common starting point; Cloudways works well for higher performance.
- Domain: ₱600 to ₱2,500 per year depending on extension. .ph domains are the most expensive (
₱2,000–₱2,500/year), .com the cheapest (₱800), .net and others in between. - Premium plugins: Most WordPress sites need 0 to 3 premium plugins totaling ₱2,000–₱15,000 per year.
- SSL certificate: Usually free via Let’s Encrypt (managed automatically by most modern hosts). Some hosts charge ₱1,500/year for a commercial SSL you don’t need.
- Ongoing maintenance: If you hire it out, ₱3,500–₱12,000/month for a real care plan. If you DIY, budget 2–4 hours of your time per month to stay current with updates and backups.
- Content updates: ₱2,000–₱5,000 per hour at most providers for on-demand updates. Or included in a care plan up to a monthly limit.
- Backups: Often included at basic level with your host. Real offsite, point-in-time backups may add ₱500–₱2,000/month.
A ₱80,000 site with ₱8,000/month running costs is a ₱176,000 site in Year 1. That math changes decisions.
E-commerce pricing specifically
E-commerce deserves its own breakdown because the economics are different:
Entry e-commerce (₱60,000–₱150,000): Shopify or WooCommerce with a premium theme, basic customization, up to 20 products uploaded, one payment gateway, standard shipping configuration.
Mid-tier e-commerce (₱150,000–₱300,000): Custom design, 50+ products, multiple payment gateways (GCash + Maya + card via PayMongo), cart abandonment flow, post-purchase email automation, basic inventory management, Shopee or Lazada catalog sync option.
Premium e-commerce (₱300,000–₱700,000): Full custom design, hundreds of products, advanced inventory, BIR-compliant invoicing, multi-warehouse shipping, customer accounts, subscription or recurring billing, comprehensive email automation, analytics dashboard.
Enterprise e-commerce (₱700,000–₱3,000,000+): Custom platform, ERP integration, multi-region, custom checkout flows, complex tax handling, dedicated development for ongoing features.
A note on Shopee and Lazada vs. your own website: Marketplace storefronts are not a substitute for your own e-commerce site. They’re distribution channels for discovery. Your site is where you own the customer relationship, the margin, and the data. Most Philippine retailers should have both.
How to read a quote
The six sections every real proposal has:
- Specific scope. Not “a modern website” — specific deliverables, pages listed, functionality named.
- Phased timeline. Discovery, design, development, QA, launch, handoff — each with a duration.
- Payment schedule. Specific amounts at specific triggers.
- Defined revisions. Numbered rounds per phase.
- Explicit exclusions. What’s not included, named.
- IP assignment clause. When copyright transfers to you (under RA 8293, PH law, default copyright belongs to the creator unless assigned).
If any section is missing, request it before signing.
What I’d do at each budget level
If I were spending my own money:
₱30,000 budget: Wix or Squarespace, designed carefully by me over a weekend. Good enough to test if I had any business idea.
₱70,000 budget: A 5-page custom WordPress site from a disciplined solo builder with a documented process. Starter tier. Enough to run a serious professional service.
₱150,000 budget: An 8–12 page site with real performance optimization, multi-gateway payments, a blog, and a proper design system. Business tier. Enough to run a growing SME.
₱280,000 budget: Full e-commerce with integrated Philippine payment options, basic automation, and a real SEO foundation. Premium tier. Enough to run a serious online retail business.
₱500,000+ budget: Whatever specific custom requirements justify the spend, via an agency if complexity demands it, or a senior freelancer-led project with partners if it’s simpler than the budget suggests.
A final word on pricing transparency
If you asked for quotes and got three responses with three different numbers and no way to compare them — that’s deliberate on the vendors’ part, not an accident. Proposals are often written to be comparable only to the vendor’s own pricing, not to each other.
Fix this by asking every vendor the same 10 questions: pages, timeline, payment integration, performance targets, revision rounds, warranty period, ongoing cost clarification, IP terms, contract template, and what’s explicitly excluded. The ones who answer clearly go on the shortlist. The ones who deflect don’t.
Transparent pricing is rare in Philippine web design. It shouldn’t be. That’s why I publish my numbers on webdesigner.ph — Starter ₱55K–₱75K, Business ₱120K–₱180K, Premium ₱220K–₱320K. If these are close to what you’re looking for, book a free 30-minute strategy call and we’ll talk.
If the numbers don’t fit, at least now you know what the market actually costs.
Sources and notes:
- Price ranges reflect publicly observable Philippine market quotes, conversations with other builders, and the author’s own rate card as of the publication date above.
- Agency names mentioned (NetizenWorks, iManila, Truelogic, Spiralytics, Propelrr, Proweaver, 7th Media, Sytian Productions, Dthree) are referenced as examples of the “agency tier” in the Philippine market; inclusion is illustrative, not a ranking or endorsement.
- Hosting costs, plugin prices, and third-party fees change frequently; verify current pricing on each provider’s site before budgeting.
- Nothing here is legal or tax advice. For IP assignment (RA 8293) and invoicing requirements, consult a Philippine-licensed professional.
- No affiliate relationship with any vendor, hosting company, theme author, or plugin developer named in this article.
Related reading: